I’m all for a good prank, but I hate April Fools Day now that social media is a thing. Brands crack jokes and rarely seem to result in positive feedback. Surely enough, this was the case with McDonald’s Australia.

McDonald’s Australia shared their new “McPickle” Burger to their followers on Instragram. Surely enough, it doesn’t exist. Lot’s of pickle lovers were excited and then furious to realize this wasn’t the case. Honestly, I would’ve been super game for a McPickle Burger in the states.

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