CLASSIC TOOTSIE ROLL COMMERICAL GETS MODERN UPDATE

More than 50 years after its debut, Tootsie Roll Industries has brought back its legendary “How Many Licks” commercial with a modern twist. The refreshed ad premiered September 8 and will run through Halloween, giving Mr. Owl and his young candy-loving friend a vibrant new look while keeping the iconic storyline intact.

The updated spot, created by animation studio Calabash and Chicago-based SCC, features brighter animation, fresh voice work, and a design that appeals to today’s audiences while preserving the nostalgia fans love. In the classic ad, the curious child asks how many licks it takes to reach the center of a Tootsie Pop—only for Mr. Owl to chomp down after three licks.

Tootsie Roll leaders say the revival honors the brand’s rich heritage while connecting with a new generation of fans.