BUSCH LIGHT AND BASS PRO SHOP RELEASE LIMITED-EDITION CANS
Written by Jesse Skelley on March 16, 2026
Busch Light is casting a big line just in time for fishing season. The popular beer brand has teamed up with Bass Pro Shops for the first-ever collaboration between the two outdoor favorites, releasing a limited run of collector’s edition Busch Light cans. The special cans will feature the Bass Pro Shops logo along with an exclusive fish design, celebrating America’s love of fishing and the outdoors.
Anheuser-Busch marketing head Krystyn Stowe says the partnership brings together two iconic brands that share a strong connection with anglers and outdoor enthusiasts. The goal is to honor the people who spend their time on the water and strengthen the bond between fans and the brands that support their lifestyle.
Along with the cans, Busch Light has launched the Bass Bank contest, inviting anglers across the U.S. to submit their most creative fishing invention ideas. The winning idea will earn $15,000, mentorship from outdoor experts The Keefer Brothers, and a year’s supply of Busch Light.
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