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ICYMI: Thousands attend tapping of Golden Keg at La Crosse Oktoberfest

Written by on September 27, 2019

Despite dreary weather, thousands of Oktoberfest fans packed around the stage on the La Crosse grounds to witness the tapping of the golden keg.

James Brennan, Oktobefest co-president, admitted he was nervous when he saw the forcast for Friday’s event.

Prost! We're at the tapping of the Golden Keg!

Posted by 1410 WIZM – La Crosse's News Station on Friday, September 27, 2019

Mayor Tim Kabat took the stage and gave a special shoutout to Randy Hughes, the longest-serving brewmaster at the City Brewery. Hughes, who is retiring this week, was welcomed by a crowd chanting his name and gifted a string of beer tickets nearly as long as he was tall.

“This couldn’t have been a better present,” Hughes said holding the tickets. “I love doing this every year. I love representing La Crosse. I’ve been very fortunate to have done this for 20 some odd years. I humbly thank every single one of you for supporting Oktoberfest and supporting me through the years. Here’s too many, many great years to come. Prost!”

Levi Schmidt of Samuel Adams helped present the Golden Keg. Samuel Adams sponsored the keg and filled it with its Oktoberfest.

Levi Schmidt of Samuel Adams helps pour the commemorative brew for the crowd.

“I want to thank the Oktoberfest board of directors for letting us be a part of this because it is insane standing up here looking at you guys,” Schmidt said.

The crowd erupted in cheers for the 2019 Festmaster Terry Cowgill as he took the stage.

“I’ve seen pictures,” Cowgill said. “Pictures don’t do this justice. You guys are amazing.”

It wouldn’t be the official tapping of the keg without the Canadian, German, and American National Anthems. Karl Friedline, 1991 Festmaster, sang the German anthem. Former Miss La Crosse Oktoberfest (2011) and current officer in the Army Reserves Captain Ellen Poeschel sang the American anthem.


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