RED LOBSTER BRINGS BACK ENDLESS SHRIMP

Red Lobster is bringing back one of its most talked-about promotions: Endless Shrimp. The all-you-can-eat favorite officially returned April 20 for a limited time after being pulled in 2024 during the company’s Chapter 11 bankruptcy, which led to the closure of more than 100 locations.

The deal had previously drawn criticism from leadership due to high costs, reportedly contributing $11 million to the company’s 2023 losses. At one point, executives even ruled out its return entirely.

Now, under CEO Damola Adamolekun, the chain is giving Endless Shrimp another shot—this time with a more sustainable approach. In a statement, Adamolekun said the promotion has been part of Red Lobster’s legacy for decades and remains a fan favorite.

The dine-in-only deal is priced around $29.99 per person and includes popular dishes like Walt’s Favorite Shrimp and Shrimp Linguini Alfredo. For shrimp lovers, it’s back—but not forever.