KQ98 Cares dives into giving with Polar Plunge
Written by Kaitlyn Riley on March 9, 2020
Jumping into a good cause, hundreds of people visited Black River Beach Saturday for the 22nd Annual Polar Plunge in La Crosse.
Nearly 400 people pre-registered to take the plunge, raising $60,000 before the event even started, according to Kerry Gloede, a Polar Plunge committee member. She noted the warm weather may have inspired even more people to participate that day.
“Our athletes train and compete year-round, and this event is really impactful for them and allows them to do the programs and sports that they enjoy doing,” Gloede said. “This is a huge event for Special Olympics Wisconsin. It is heartwarming to see so many people come out.”
There are 300 Special Olympics athletes in La Crosse and 1,700 in the region, according to Gloede.
KQ98 was proud to take part by donating $660 from proceeds from the annual guitar auction and $500 with KQ98 Cares.