Meet Destination Dew Winner Lisa Ira

Congrats to Lisa Ira, who battled it out against several other qualifiers at Big Al’s Pizza in downtown La Crosse on Monday evening, to claim her prize and become the winner of Destination Dew!

Lisa won an epic vacation from Mountain Dew and Gillette Pepsi of La Crosse. The contest was a “choose your own destination” between three options: Denver, Miami and Las Vegas. Each trip includes two Dew excursions, airfare for two, a four-night hotel stay, and $1,000 spending money.

There were thirty qualifiers chosen from thousands of entries over the last several weeks. All of the players were placed on a bracket and went head to head with a roll of the dice. The highest number moved on. In the end, Lisa proved victorious. Lisa, who chose Vegas as her destination, had the highest number and scored the epic trip from Mountain Dew!

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