a series of commercials over the holiday weekend went right at our feelings…hard

The commercials started off cute and made you smile! Kids doing fun things with others or with their imaginations! Then we got this gem from Microsoft.

After that they went straight for your heart! Taking childhood memories and sad moments that made my wife hate me for showing them to her when they popped on the TV. For those of us that grew up with the quotes and emotions of E.T.: The Extraterrestrial this commercial that aired during the Macy’s Thanksgiving Day Parade stole the show.

Then Apple had their ad focusing on making you cry. I mean like ugly heave cry-crying. They even used the theme music from Disney’s Up! If this doesn’t get to you then you don’t have a soul.