WILLIE NELSON LIGHTS IT UP
Written by Tony Schultz on January 18, 2023
… in a commercial for a lighter. Willie Nelson once said he’d rather die than retire, and he was not kidding. He’s got a bunch of stuff going on right now . . . including a very funny Bic lighter commercial that also stars Snoop Dogg and Martha Stewart. It shows Willie using a Bic to light up a fat . . . candle. Then he gets a video call from Snoop who lost his Bic, followed by Martha who pops up looking for her candle. Willie plays innocent as he lights his “favorite herb scent” candle.